Like so many other products, jewellery sales are increasingly moving online rather than taking place in a traditional brick and mortar store. Shopping online is of course quick and convenient, plus it allows you to shop from places far away from your location.
While being able to see a piece of jewellery and trying it on in person is great, the downside is the inconvenience of needing to travel to a store and being limited to what that particular store has available. You'll also miss out on beautiful artisan jewellery created by independent designers who generally don't have bricks and mortar stores (like us!).
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